Storm Earth and Fire
Would you like to make a contract?
There's probably a lot of peculiar reasons the American market just went differently. I was born in 1991, I can't say for sure aside from what I hear from older people.I apologize in advance for the OT with this, but it always weirds me out how late the US has been with importing anime, so much that it had to wait until the 2010s to get out of the "niche" period. Europe and especially Italy started importing them in the earliest of 80s (to be precise, our first anime broadcast in Italy was in 1979, imagine) and from then on watching japanese cartoons was a norm for so many people (granted if you were completely obsessed with them you still got weird looks, but many were fans anyway and at least knew what you were talking about).Probably gonna continuously drop some thoughts here that I'm too shy to post on socials about (hey a callback to an earlier post)
A long time ago I watched hazel's video about America's Greatest Otaku, Tokyopop's goofy reality show. It's great, I recommend it (the actual show maybe less so). One point stuck out to me though. It's a snapshot of an era of anime fandom that's kinda gone. She says that in the late 2000s-early 2010s when the show existed, anime was still a very niche thing and the fandom was small enough that everyone stuck together, no matter what kind of shows you watched. The fandom has since grown a ton and growth will only accelerate since now anime has dedicated streaming services that are cheap or free, and episodes can now be simulcast with their Japanese broadcast with English subtitles. 15 years ago it was buy expensive DVDs or wait a day for fansubs you had to torrent yourself.
Now what has me feeling weird is how disconnected I feel from maybe half the people I end up talking to about anime because we have no overlap in shows. This isn't a bad thing at all, the fandom naturally has to splinter when it hits a certain level of mainstream appeal, but it feels like I don't have meaningful conversations about anime with many people I meet now. I know that it's growing more popular but I don't feel like I have more people to talk at length about it with.
A lot of it is probably just me not consuming multiple shows per season anymore and getting old, but still.
World of Warships just closed their official forums and told everyone to go to the Discord server. It sucks and the best part is they just clear wiped it so the server is now full of Wayback Machine lines.
We used to import a great deal of different genres and do a good job with translations and localization without recurring to censorship until the very late 90s/early 2000s when channels decided it was easier and quicker to translate them from the american versions, which came in already cut and revisioned. Before that all the violence or inappropriate jokes were totally fine :U
To give some "measuring unit" on how different the situation here is, I have some friends who are now in their 30s whose names are inspired by Hokuto No Ken characters because their parents used to watch the show; or, when YouTube was going through their Dragon Ball AMV phase, we were all asking ourselves why all the clips used were from Z when the most famous Dragon Ball series, for us, was the very first one with small Goku and a general comedic/slapstick feel. At the time we even considered it a spinoff of Dr. Slump, which was a tiny bit more famous before DB really took off.
For one, when you're a cultural juggernaut yourself I can imagine it being harder to bring in foreign shows. We have Disney already delivering a lot of heavy hitters as far as movies go. Warner Bros. and Hanna-Barbera were pumping out iconic TV cartoons (which incidentally used limited animation influenced by Japanese animators). I think there's a relatively simplistic view of what people want and are able to understand here, so your TV cartoons really didn't do anything crazy. It changed in the 1990s with the rise of adult animated series (The Simpsons, Family Guy, Beavis and Butthead, and everything after that). Given the Satanic Panic of the 1980s, we weren't gonna get anime aimed at younger audiences without mangling the heck out of them.
DBZ did air way earlier than the original Dragonball here, and I think that's also due to assumptions about what Americans want. They would've wanted to bring the more action packed show rather than the more light hearted adventure. Card Captor Sakura's original American dub also, believe it or not, also tried to lean the show in this direction. There's also the attempts at toning down any Japanese cultural references in some shows to try and make them more understandable to American children (see the jelly donut, Persona 1, the original Tokyo Mew Mew dub). I imagine this led to a reluctance to bring more anime over.
Anime actually showed up in the US in the 1980s, but in a really weird way. Voltron and Robotech are incredibly iconic series that a lot of people in their 30s and up will recognize even if they aren't anime fans. Both of these shows were actually multiple other animes rewritten and mashed together. Robotech vs. Macross is a bit of a sticking point in America, because Robotech is Macross with another show mixed in, and it was really well received. Macross itself is a very long, epic universe that's great too.
Other early animes brought over in the 1980s-early 90s were mostly trashy OVAs on VHS. Otherwise you had to go to a local anime club and copy very early fansubs (or fandubs) from their VHS.
Then in the mid 90s we got Speed Racer, Sailor Moon, and Dragonball Z. The latter two are probably the most popular shows after Cowboy Bebop, but at least in my experience they didn't register as anime, they were just another cartoon. Pokemon and Digimon broadened the horizon a little but I don't think most people were specifically chasing anime until a TV block called Adult Swim started in 2001, airing Trigun, Cowboy Bebop, Inuyasha, and expanding from there. Shoutout to Toonami (nominally a more kid-friendly block) airing the Tenchi shows too. I think that's when people first saw shows that showcased the broadness of anime (as opposed to just kids shows about magical girls, fighting, and monsters) and weren't changed up by the licensing companies.
When I say going mainstream and getting out of it's niche period though, I mean the current situation of streaming services picking it up, pushing out tons of shows, and normalizing subtitles. While we were late to the party, I think we did kinda normalize watching Japanese cartoons, just in a weird and roundabout way that hampered getting a variety of shows here.
Latin America actually had a similar situation to Europe of getting a decent variety of shows before the US did, all dubbed in Spanish and Portuguese. Latinos in the US knew about all sorts of shows. Saint Seiya (aka Knights of the Zodiac) was a cultural phenomenon in Latin America but only got a limited airing on US TV like 30 years later. As far as I know Captain Tsubasa has never come out in the US.
There's a 21+ convention near me that's filled with people in their 40s who can tell you all about what it was like in the dark ages.